Making Money Mailing Postcards
Postcard marketing is a easy and effective marketing strategy, you truly can make some serious cash marketing with postcards. When marketing with postcards it doesn't matter how glossy are glamorous you postcards look, it is all about the headline that catches their attention.
Remember, the headlines are the most important part of the postcard. The reason why, if you have a postcard that is glossy and has a lot graphics and have $100 bills all over it, but if the headline is garbage, the postcard is garbage. And that postcard you just paid for probably cost around $1 a piece.
If you did a postcard mailing campaign of 1k with the fancy glossy postcard and didn't get the results you want, you would be extremely upset. A lot of money would be wasted, that is why the look of the card doesn't matter, it is ok to go with the basic card stock paper.
Before starting your campaign, you need to do a test campaign, meaning you use about 4 to 5 different headlines and do test splits with those headlines to see which ones pulls the best. You also need a auto responder and a capture page to track your results, nothing fancy on the capture page, maybe a picture of you or an audio with a little text.
Your auto responder will do all of your prospect follow ups. If you have a proven headline and you mail your postcard consistently you will begin to see a constant flow of leads in your auto responder. It is easy to the amount of leads you should generate because the industry average is 1-3%.
Once you stat getting opt ins, your auto responder will began to go to work for you sending them follow up messages. Just let your auto responder drip on them and eventually they will buy. I love marketing with postcards because when you sign up someone and you tell them that you are marketing with postcards it is easy for them to duplicate.
You don't have to start off with large postcard campaigns, you can do a few hundred weekly as long as you stay consistent. Never put a lot of information on your postcards, just put enough on their to get them curious. You also can get more information here to understand more about postcard marketing.
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